This afternoon Scott Durschlag shared some research Motorola has done over the last two years on global consumer trends. I believe he noted that 25 countries were part of the study. Being immersed in vast amounts of research on multiple sectors at the Institute of Design, I've seen all of these at one point or another but it was nice to see them so freely and concisely presented. The list, if I copied it down correctly, was as follows:
1. Inflationary time currency
2. New connectivity
3. Self-preservation society
4. Self-obsessed me culture
5. Gender expressionism
6. Age play
7 Experiential society
8. Transparent society
9. Search for authenticity
10. Information and knowledge management
Good stuff and certainly worth considering regardless of what you are working on. Thanks Scott for sharing...
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Posted by: George | September 28, 2007 at 04:12 AM