How does creativity play a role in "design strategy"?
Design thinking is a people-first, option-creating, iteration-driven approach that manifests itself in options, prototypes, and stories. Because the approach creates options born of people’s needs, using creativity to be generative is critical. And disciplined practice of a design-thinking approach makes creativity feel more natural and regular than a big, light-bulb moment feels.
Collaboration across disciplines, frequent low-resolution prototyping, and debate about ideas -- rather than people or processes -- make it safer to take risks emotionally and mitigates them financially and organizationally. And working on hard problems that benefit real people keeps you challenged and inspired which, in turn, leads to creativity.
So maybe creativity is both a symptom and a cause?
— Ryan Jacoby, Business Factors Consultant, IDEO
Great topic for discussion. Personally I feel that if you view creativity as creative problem solving, then you've pretty much blurred the lines between design thinking and creativity. At the core—they are linked.
Posted by: David Armano | May 15, 2007 at 06:56 PM
i do agree with your post
Posted by: Logo Design | December 07, 2009 at 05:14 AM
Thanks for Ryan Jacoby
Posted by: Narconon | January 22, 2010 at 03:42 AM
That's nice Ryan, I just got it very informative. The tagline is really very good.
Posted by: coban | February 08, 2011 at 10:20 AM