Does good design have to be innovative?
Stupidly. The Creatives have created a pile of shit called "strategy voodoo". It’s about making a Powerpoint deck that is filled with information that is an affirmation of the client's job. It’s a boilerplate of common sense that's used over and over. Facts that we already know. With a price tag of $50,000 - $100,000.“Vision without execution is pure hallucination.” — Thomas Edison
Real Design Strategy takes what we already know then provides a calculated plan of targeted success meters and a variety of executions. It’s scary and bold. Usually, the client who hires the Creative either celebrates great success or gets their head chopped off.
For the Creatives it's about doing what we do best: shaping culture and advancing new ways of thinking.
Take a risk...do your job...quit wasting time and money...quit talking...do work that makes a difference.
— Noreen Morioka, Adams Morioka
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