Does good design have to be innovative?
Design and innovation are related but independent activities. In fact, the current focus for innovation über alles is ultimately damaging to great design because it biases both the designer and the client to try to fix things that aren't broken. In many cases, the best design solution results from an emphasis on craft and detail, not on the untethered quest to simply do something different.— Bob Baxley, Designer, Author, Making the Web Work
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