Art Loop Open is an innovative city-wide art exhibition designed with the intention of mobilizing the general public to engage with art, artists and each other. Modeled on the very successful ArtPrize in Grand Rapids, Michigan, ALO had 200 unique pieces of art juried and exhibited across 13 different venues in the city of Chicago. The venues were selected from the 200+ merchants in the Loop district of Chicago and included high profile stations such as Macy’s Flagship Store, the historic Palmer House Hotel, the Burnham Hotel, the Hard Rock Hotel, Merchandise Mart, among others.
The organizers of the event, the Chicago Loop Alliance, and the Chicago Artists Coalition worked closely with the IIT Institute of Design to plan and implement the experience design for ALO. The period of design for ALO was about 6 months, from beginning (when the project was announced) to end (period of the exhibition). Most of the planning process was conducted during the summer months (June, July, August) in a team of 4 graduate students led by Anijo Mathew.
This is an exciting project which allowed us to develop a reasonably complex interactive user experience using ID methods, tools and most importantly early prototyping.
You can see and vote at Art Loop Open from Oct 15-29. Hub37, which is the centerstage of the event is located at Block 37 (108 North State Street).